A large part of these plans involve attaining the media

Copyright (c) 2008 Christian FeaMillions of people read the newspaper every day.  Many wholesale Color crepe paper others read magazine articles. Most of those two groups combined believe and trust the better part of what they read.What is published on those pages becomes regarded as truth, or at least it holds an inkling of truth. The stories on those pages are often the topics of morning radio shows, of people chatting at work, and among friends. In short, the stories that make it to print have an impact on consumers.So therein exists a very effective form of collaboration marketing.  With the media, you are building the trust of consumers, who will in turn be more likely to buy your product or service. The trick is to get the newsmakers to write about you and your business, and that starts with news releases. In accomplishing that, you will form a strategic alliance with you and the media.Many businesses today have incorporated communication plans into their marketing strategies. 

A large part of these plans involve attaining the media, as an alliance begins with writing news releases to local and/or national publications. The key to success here is to have well written releases. And if all else fails, have a well written release. Yes, it's that important. The media receives countless press releases each day and if it is not in the correct form, or if you have a made a huge mistake, your release is gone to the trash.Hiring a communications firm to write them for you is a great idea. They will also have a large media list with specific contact information for publications in your area and around the country. Getting your release to the right person is important. These contacts can be found on your own in most cases, although it make take a lot of work and you may have to make your way through many gatekeepers to find them. There are online services where if you subscribe, you will have access to their media lists.  However, some of these sites can be hundreds of dollars to obtain.If you are going to give it a go yourself, here are a few key things to remember in writing a news release. Never call members of the press members of the press.

It is thought of as a negative term these days. So, at the top of your page it should read 'News Release', not Press Release. If the content of your release is time sensitive, then the words - for immediate release' should be in the second line. This will tell the media that the info in the release has an upcoming expiration date. If it can be used for a while, then it should read 'for release at will.' This will give your release a longer shelf life and it has a better chance of seeing its way to print. Be sure to include your contact information. Keep paragraphs very short, one or two sentences. Keep the entire news release to one page when possible.Consistency is going to play an important role in this strategy.  Forming a strategic alliance with the media will be a key in your collaboration marketing plan. Some will choose to send releases media once a month for an elongated period of time. Some plans span 3 months, while others choose a more secure year or more. Of course, not all releases will turn into articles because big news happens and you will get sent to the bottom of the pile. But chances are if you consistently send your releases, you'll see your name in print.

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There is no good reason to damage your health

If you've never built a trimaran (or any boat before) then you'll likely crepe paper tape wholesale entertain some doubts.  It's natural.You'll probably ask yourself questions such as, "Can I really do this?" ... "How long is a boat building project realistically going to take?" ... "Should I go with a boat that has a frame and uses a cold-molded construction, or should I just go with a simple, straightforward Stitch and Glue type of construction?"These are good questions.  These are important questions.Building any boat properly with wood requires good, useful information to help you get through the building process. 

Thankfully, there is some good info out there about wooden construction.While it would be nice to find a little bit of this type of content provided in a unique, web-based environment, most of the really good information is still found in books. But more very good info is now making its way into the marketplace on DVD.Whatever info resource you use, you'll want to make sure it includes more than details about marine-grade plywood ... scarfing joints ... strip plank ... frame and stringer ... diagonal plank on frame and stringer ... or other forms of construction.Your resources should thoroughly cover how to safely use epoxy.  Epoxy has proved itself to be a wonderful invention.  But great care must be exercised when working with it.Epoxy can be used to create an extremely strong, durable and essentially "monocoque" hull structure out of different pieces of wood.  Thus, it's popular with many wooden boat builders for obvious reasons.  However, the same chemical properties that result in it being such a wonderful tool in boat building can also make it a dangerous thing if not properly handled.The fumes can make you very sick.  Epoxy chemicals on the skin can result in terrible rashes, or even poison your whole system.Not good.In essence, before you work with epoxy, be sure to safeguard yourself by reading up on the process, and by following all the safety practices. 

There is no good reason to damage your health when simply following the proper procedures will prevent harm.Using latex or medical type gloves is extremely important. Using a respirator is equally important.  And clean up epoxy-related residue afterwards.  This includes setting aside any clothes that might have absorbed epoxy. It's something that requires diligence and paying attention in order to follow through completely.Safe boat building is smart boat building.  The bottom line is that you can build a small trimaran out of wood and end up owning a great boat by doing things the right way.

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